Kraft teamed up with Premier, a big player in the non-commercial foodservice sector. The challenge was to develop a hot beverage guide that brought several brands together into a cohesive, accessible and attractive book for sales representatives.
Icons and infographic elements accent the content, touching on the stronger selling points.
A pocket in the back holds sell sheets that are color coded to match the hot beverage guide.
Crystal Light was ready to release an exciting new product, a liquid concentrate that allowed restaurants to create non-soda beverages. To sell the product in, they needed an attractive way to present to operators. The solution was to develop a sales kit and several other elements to demonstrate the benefits of this new product.
A product presentation and carrying case, designed to hold two bottles of product along with a sell sheet and recipe guide.
Detail of materials that are included in the sales kit.
Website and eBlast design for the launch of Crystal Light Liquid.
View live page here.
Logo design projects can be fun and challenging. Sometimes the first idea is the best and is improved through iterations. Other times it may take rounds and rounds, but each round gets smarter and closer to essence of the brand.
The final logo as it appears over the counter.
Logo design exploration for a boutique shoe store.
A variety of logos designed for a medical weight loss food brand.
Philadelphia Cream Cheese was preparing to release a unique new product. Because it was very different from traditional Philly products the task at hand was to design a sales piece that clearly demonstrated the various applications.
Red wine and Grey Poupon mustard come together in a new product know as Grey Poupon Rouge. Dark and sexy (food) photography helped to sell this new take on a classic.
Located in northern Wisconsin, the Grande Cheese Company wanted to make a big impact on the Italian cheese market, in both foodservice and retail. For the foodservice side, there were several opportunities to make eye-catching, interactive direct mail pieces. And on the retail side, point-of-sale materials and an elegant product guide helped Piacci stand out from the competition.
Consumers are demanding better-for-you ingredients and the information to support those claims. With manditory menu labeling on the horizon, Kraft Mayo with Olive Oil helps operators maintain a healthier profile. This direct mail piece puts Kraft Mayo with Olive Oil head-to-head with the competition.
Kraft, perhaps known best for it's Macaroni and Cheese, developed a new, more grown-up take on the product. The assignment was to develop a new look to sell Simple Signatures to restaurant operators. In addition to the initial launch I was tasked with carrying this look through with the launch of two new flavors in 2015.
Challenge: Design a brochure that explains the farm-fresh idea behind the Yogurt Culture Company and how to order in a first-of-its-kind store front.
Working as a copywriter on AeroBed, I had the opportunity to really stretch my creative muscles. The scrapbook look and casual flow of the copy made for some attention-getting, quirky ads.
A training and information guide for GM Goodwrench.
Posters design to call out the various stations within the booth.
As digital has become a bigger and more important part of the advertising landscape, I have had the opportunity to work on many digital project from animated banners to interactive PDFs and websites. Many of the those elements are included in the campaigns throughout my portfolio but here's a small sample of digital work.
Animated banners designed to announce a new PACE Express service.
Interstitial banner introducing Crystal Light Frozen concentrate.
